The Quintin Hogg Trust together with other benefactors enable and support Westminster students to undertake intern positions at United Nations Migration Agency offices around the world.

The Quintin Hogg Trust has awarded a total of £5,564,317 during 22/23 for new and continuing projects to commence in 23/24 and to extend into 26/27.

1. Employability: Enhancing the impact of our employability activities (£348,500)
2. Learning and Teaching: Trading Places: New forms of authentic learning for the C21st (£1,282,000)
3. Research and Knowledge Exchange: Performance at the University of Westminster (£540,000)
4. Wellbeing and Student Experience: Our Connected Community – Working Together for Wellbeing (£300,000)
5. Equality, Diversity, and Inclusion

Additional projects:

1. Intermediate Projects Pot
2. PhD Studentships – for 10 completing in 23/24 and 10 completing in 24/25
3. Extension of the QHT bursary scheme Talent Bank- Work With Us
4. QHT Fieldtrips
5. Small (Pilot) Projects Pot
6. The Ignite Fund (formerly the 125 Fund)
7. Black History Year Create (part of the Community and Communities EDI block bid) continuation phase.
8. 10 new, 3-year PhD studentships starting in 2024 and ending in 2027.

Dr Ann Rumpus – Chair of the QHT Grants Committee says:

“The scope and diversity of the projects submitted within the strategic areas never fail to impress and inspire the Grants Committee - as well the categories which overtly underpin the University’s strategic priorities there are 8 additional projects which we have supported. These are continuations of successful projects which have proved to be vitally important in supporting students. These include intermediate and small project pots, which provide funds for which staff, in cooperation with students, to bid for innovative proposals. The width and breadth all the project work helps to spread the distribution of funds to the widest possible audience thus enabling the University and the Quintin Hogg Trust to enhance and embellish the student experience. The Trustees remain convinced that the funding is being used to great effect.”

For further information and a full list of the Awards made please follow this link: QHT Awards 2022/2023 - for implementation 23/24 onwards

The Elite Athlete Programme is an opportunity for students who excel in sport, competing at regional, national or international level. This programme provides students with the support and resources to make them the very best athletes they can be.

Jennifer when did you start and how did you progress in your chosen sport?
I began gymnastics when I was two and started competing from age 7 and internationally from the age of 14. In 2013, I was selected to compete for the Great Britain Acrobatics Gymnastics Team and continued to do so for a further 6 years. During this time, I was successful at the Junior Europeans winning 3 silver medals, from 2014 I was competing in the senior division and over the following 5 years won 2 bronze medals, a silver and a gold medal in the World Cup series. In addition, I competed at 2 World Championships and a European Championships where we were placed 2^nd.

What have been your competition highlights?
I was selected to compete in the inaugural European Games in 2015 in Azerbaijan where I reached three finals. Furthermore, I was given the amazing opportunity to perform in the Rio 2016 Olympics gymnastics closing gala. This experience was such an enlightening opportunity and something I would never have been offered without the huge amount of time and effort I put into training and competing, and acknowledged many of the sacrifices that I had made for the sport.

Where do you see yourself going in the near future?
From the age of 14 until the present day I have been coaching gymnastics alongside my training and studies. I have coached all ages and abilities from 2 years old, those who come to gymnastics recreationally and those who compete and perform nationally and internationally as well. It is extremely fulfilling to see gymnasts progressing and learning new skills. I am currently progressing through the higher coaching qualifications hoping it aids my ability to teach new skills.

University of Westminster career?
Since I joined the University of Westminster, where I am a 3^rd year studying Graphic Communication Design, I have joined both the Cheerleading and Rowing teams. The newly revived rowing offer at the University of Westminster Boat Club, based at the Quintin Boat Club at Chiswick enabled me, in my first year to enter and compete in the first boats to compete in BUCS competitions for the University. In my second year I became Captain and I put together the first boat of 8 to race on the Tideway for many years! In my third year I raced as part of a double again and am hoping to do as much racing as possible before the end of my time at the University of Westminster.
I have enjoyed Cheerleading and I competed in two competitions in my opening year and then became a member of committee for my second and third years. However, the Covid pandemic has sadly curtailed all Competitions.

SHIBUKA a new Rwandan registered NGO has been developed with Higher Education Innovation and Quintin Hogg Trust funding via the University of Westminster. SHIBUKA has been established and is committed to, developing strong and sustainable “Made-in-Rwanda” young entrepreneurs. The organisation works in collaboration with many public and private sector organisations, in Rwanda and internationally. Its board consists of Rwandan and non-Rwandan members including business owners, entrepreneurs and globally respected business, political, economic and developmental academicians

Founded with support from QHT funding SHIBUKA has posted its first Newsletter online ‘Kwa Muganga’ for Young Entrepreneurs and Small Business Owners to lead green shoots of recovery

Shibuka co-Founder Professor Darrell Kofkin,

“Young entrepreneurs have seen their businesses and livelihoods severely interrupted by the spread of the COVID-19 pandemic. People are hungry, lives are being changed by the day. Yet, as young leaders they all have the power within them to come through this crisis. COVID-19 is not a reason for them to give up on their dreams. Businesses that take important steps now stand a better chance of weathering the heavy storm ahead of them.”

Rwandan NGO supported by the Quintin Hogg Trust

For a week in September, 16 Westminster undergraduate students had the chance to explore the professional environment of Dubai as part of the inaugural Dubai Westminster Working Cultures programme.

Throughout their time in Dubai, the students met with a number of Westminster alumni and partners to learn about the professional landscape in this iconic business hub in the Middle East. From exploring urban planning, the technology sector and Expo2020 to a visit to a Coca-Cola bottling plant, the group received excellent insights and advice on what it takes to have a successful career in a buzzing city like Dubai.

The Westminster Working Cultures programme, funded by The Quintin Hogg Trust, is designed to enhance Westminster students’ employability, giving them the opportunity to travel abroad and experience the professional environment and culture in cities across the globe. The programme involves meeting with professionals from different sectors, including digital technology and education and culture. The trip was made possible by the funding support from Santander Universities. The visit was led by members of the Alumni and Careers teams at the University.

The group visited the Coca-Cola bottling plant just outside Dubai. Tarek Abdelrhman, Legal Practice LLM graduate and Regional Counsel and Ethics Officer at Coca-Cola Bottling Group, coordinated a day of learning, exploring and cultural exchange through talks about the heritage and legacy of the company. Students met Mohamed Akeel, Managing Director, who shared inside knowledge about what it takes to successfully navigate the recruitment process at Coca-Cola Bottling Group.

Students also had the opportunity to meet Syema Ahmad, Computer Science BSc graduate, who hosted the group at Emirates NBD where she works as a Scrum Master. She shared her path to Dubai and how she always continues to push herself to achieve everything she can. Syema said: “So wonderful to be a part of the first Westminster Working Cultures Programme in Dubai! [I’m] so excited to see these students make their positive mark in the workplace.”

William Baring and Jignesh Dholkia, graduates of the Urban Design MA course, welcomed the group to Stantec International. They shared the opportunities and challenges of working in Dubai, gave an insight into what it is like to design an entire community and encouraged the students to explore the ethos of companies to find the right fit.

Maha Bin Hendi, Law LLB Honours graduate and Managing Partner at Maha Bin Hendi Law Firm, spoke to the group about how she found herself studying Law at Westminster. Maha and her colleagues gave an overview of the important differences between the legal systems in the UK and Dubai, and encouraged the students to be honest and genuine as they navigate the world of work after graduation.

Highlights of the trip also included learning about the importance of Expo2020 to Dubai from Nadia Taha, Marketing Communications MA graduate, and the benefits of working at a multinational company through a visit to the Tigerspike Dubai. From Rehan Khan, Applied Social Research MA graduate, participants learnt about how to succeed in a world of distraction, while Karen Desai, International Business and Management MA/MSc graduate and entrepreneur talked about why he lives to fight another day.

Isaac Saban, a Music Production, Performance and Enterprise BA BMUS student, said about the trip: “Being able to listen to successful people and gain an insight into how they got to the position they were currently in, from a broad range of industries was fascinating. I really liked that there was a mixture of entrepreneurs, corporate speakers and creatives as it gave me a broad scope of what working in Dubai is like in various industries. All of the speakers came from varying backgrounds and had succeeded in different areas, so it was great.”

Alyssa Martin, Alumni Relations Team Manager, said: “The Westminster Working Cultures programme connects current students with graduates giving both an opportunity to learn from each other and maintain a strong connection with the University. The energy from our alumni and partners in Dubai was truly inspiring and motivating. They generously volunteered their time to share relevant advice and their professional insights, which gave the students a first-hand look at the drive and ambition you need to succeed in the world of work.”

The next trip in the Westminster Working Cultures programme is to Mumbai in January.

The programme is a substantial part of the University’s outward mobile programme that aims to facilitate meaningful international experiences for Westminster students. Last year 99 students travelled on one of five trips to Hong Kong, Shanghai, Washington DC, Mumbai or Berlin as part of the initiative.

With students from 165 countries, staff from across the world and a highly international alumni community, the University of Westminster embraces global engagement in all its forms.

The University has a rich mix of international partnerships in over 20 countries worldwide and places particular emphasis on providing international opportunities for its students.

Westminster Working Cultures in Dubai

The Westminster Menswear Archive was the recipient of a three year project grant from the Quintin Hogg Trust in 2016. It was established by Professor Andrew Groves as a teaching collection to support the development of students on the BA Fashion Design and MA Menswear courses.

It is believed to be the world's first dedicated archive of men's fashion to be open to the public.

The support of the QHT has enabled the collection to fulfil the ambition of the original project aims. Over three years the archive has grown from around 50 garments to over 1500 pieces. It is a hands on teaching collection which enables students to touch and closely study the garments. The size and breadth of the collection means that it is actively used as a resource tool to inform contemporary menswear design by students and industry professionals. It is recognised as a significant collection for researchers and is increasingly used for teaching University of Westminster students from subjects outside of fashion design.

The QHT grant has ensured that the archive is cared for to professional standards with the employment of a curator and preventative conservation measures such as roller racking, padded hangers and a freezer. The collection is part of the University Records and Archives and has benefitted from their expertise including setting up an online catalogue for the archive.

The Archive, held at the University's Harrow campus, contains men’s fashion, military uniforms and work wear from 1900 to the present day. Highlights include designs by Alexander McQueen, a large donation of pieces from Calvin Klein Collection, a donation from University of Westminster alumni Liam Hodges of his label’s archive, sportswear by Umbro, and historic British work wear uniforms from the British Railways and the General Post Office.

The aim of the Archive is to inspire a new generation of menswear designers. It enables them to see the historical context of the garments they are reinterpreting and to resolve design problems.

The curator of the Menswear Archive, Dr Danielle Sprecher said that To be involved in such an innovative and creative project and to see the uses and real impact that the Archive has on the student and industry fashion design process is really exciting. I can see that the collection will continue to grow and increase in importance as an essential resource for the students and staff at the University.

Chaos - the Graduate show of Westminster College - Nicholas Yip

I received funding for my dissertation project: ‘After Suicide: How are those bereaved in the UK being supported?’ which included interviewing nine participants on their experiences following bereavement by suicide. Due to the sensitive nature of the topic, I felt it was necessary for me to have training in how to approach someone in a mental health crisis and give the right advice before attempting to interview people at high risk of emotional distress. These courses are more expensive than I could afford, but without them I wouldn’t have been able to take the best avenue for understanding this important topic.

The Mental Health First Aid course took place over two days and was provided by Mental Health First Aid (MHFA). I also used the funding for a membership with the International Association for Suicide Prevention (IASP). The IASP membership allowed me to have access to journal articles that were central to my dissertation research. I believe this greatly assisted me in getting a first class mark of 80/100.

The confidence I gained from the MHFA course has helped me feel comfortable using mental health first aid skills in everyday life and will be a valuable asset for me on future applications. After university I plan to do a masters or PhD in mental health which will hopefully lead to a career in researching suicide. The funding not only gave me the opportunity to get the best possible experience from my dissertation project, but the training and membership of the IASP gave me two extra things to add onto my CV and talk about in interviews.

I want to thank all donors so much for their contributions. Receiving the grant made a huge difference to the end of my time at Westminster by making my dissertation topic possible.

Thanks to The 125 Fund I was able to invest in a high quality camera lens, helping me to continue my dream of being a photographer. Quite literally this lens will be the backbone to my future career and I cannot thank the 125 Fund donors enough. I am beyond grateful for this opportunity and I will not fail to disappoint you with your investment in me. It means so much to me and I am sure I can speak for all of the other beneficiaries when I say it’s amazing that there are people like yourselves who are helping young creatives achieve their dreams.

When I started University I was unsure if the experience would be worth it because of the amount of debt I would be in afterwards and because I was aware of how competitive it is for jobs once we graduate. I had to work part-time throughout my course to help pay for my rent, bills and general expenditures.

Since investing in a new lens I have already been offered a couple of freelance jobs which has meant I have been adding to my portfolio. I have also been shortlisted for a very exciting job to potentially be one of three shooting for an independent label at the London Fashion Week

This award has been extremely motivating and I know it will help my career path in becoming the successful photographer I have been working towards.

Our final year project, The Dying Mountain, is a short form documentary that explores our changing climate and specifically how this is impacting Icelandic glaciers. We travelled to the Sólheimajökull Glacier in southern Iceland and spent a week speaking with local tour guides as well as representatives from the Iceland Met Office. The film shows how the glacier is retreating at an astonishing rate and is on track to have completely disappeared within the next 200 years if global warming continues at its current rate.

The funding helped us tremendously with our final major project. Most of our budget had to go on accommodation, transport, etc. and we had very little left over for the extra equipment we needed, so The 125 Fund really helped us in this aspect. There is no doubt that our project could not have had the production quality that it did without help from The 125 Fund. On a personal level, university is an incredibly expensive thing to do so having the help from The 125 Fund for our final major project was amazing.

I am trying to pursue a career as a freelance Director of Photography. The funds have helped me to gain a greater understanding of the kit that I will be regularly using as a DOP. As well as becoming a DOP, I want to create my own documentaries which initially are incredibly low budget and hiring kit is not possible; so already having all the kit needed to create a film alleviates the issue.

On behalf of Kieran Innes and myself, we hugely appreciate the grant from The 125 Fund. It has helped the development and production of our final major project massively, and without it I honestly don’t think it would have been possible for us to create the film. The Fund was an integral part to the documentary and the kit we bought with it is going to help us on future productions in the same way it helped our project. I want to say thanks The 125 Fund receiving a grant was one of the highlights of our time at the University of Westminster

Our funding was linked to our final year thesis projects and the areas of interest that we both share. We are both interested in the role of technology in architecture and the conference topics ‘Technology’s Dark Side: New Threats to the Practice of Architecture’ and ‘Millennials & Baby Boomers: Calibrating Healthcare Design for Generational Distinctiveness’ were both fascinating discussions that broadened our understanding of technology’s role within the industry. In addition, Colour & Paint in Environments for the Aging’ expanded my interest in design for the elderly – something which proved useful in a recent job interview when asked about my interest in architecture outside of an academic setting.

The trip was also a fantastic opportunity for networking. We each received business cards and various offers of employment from the trip, which we have been pursuing since returning to the UK. For two young architects at the beginning our careers, the location of the conference offered an exciting prospect for networking and future career aspirations.

We were over the moon when we found out we had been awarded the funding. The trip was a fantastic way to round off our time at the University and act as a spring-board to the next stage of our careers. We both agreed that the funding is a great asset to the University – something we always mention to friends who are considering attending Westminster. Overall, we feel very lucky to have been given this opportunity.

On a personal level, the trip has broadened our horizons in terms of architecture, reading about cities is one thing but visiting them is another and being able to see one of the world’s densest metropolises up-close was fantastic. We are both interested in living abroad- specifically in America, and the conference has been a great way of making this dream closer to a reality. Just the experience of being in New York and seeing some of the biggest and most impressive architecture projects in the world was a great way of expanding our architectural vocabulary and preparing us for job interviews at some of the larger firms whose work we have now seen up-close.

We are extremely grateful for the opportunity the funding provided us with. The trip enabled us to simultaneously expand our understanding of architectural topics, experience US culture and progress our careers. It also acted as a fantastic bridge between our studies at Westminster and our new jobs. Thank you to The 125 Fund, I hope this scheme can continue to grow and build on the success it has already established this past year.

“The Good Food Embassy” started as a small food stall in the Sunday market in Brick Lane but is now becoming a great business opportunity and a wonderful personal and professional experience. After several years working in the catering industry and after covering different managerial positions, I decided to start studying at the University of Westminster to enhance my employability and increase my knowledge in business. The University gave me the confidence to start my own business and since the very beginning I realised that it could grow along with my studies. The use of accounting tools gave me the knowledge to better understand costs, set the right prices and control more efficiently the operating expenses.

Thanks to The 125 Fund, we had the possibility to consider new solutions and possibilities, such as catering for private events, expanding our menu and buying new machinery and equipment. This change has been crucial in defining a new way of delivering amazing customer service and great food. We established a collaboration with The Hot Milk Coffee Shop in Bounds Green which will allow us to cater on a regular basis as “special guests”. Currently we are working on potential deals with well-established London businesses and planning to launch our own website.

When I received the letter from the University stating that The Good Food Embassy had been awarded a grant from The 125 Fund, I was truly happy and grateful. It is such a great feeling to understand that there are people ready to help us build something we believe in, and that our efforts and dreams are understood and appreciated. Receiving The 125 Fund made the Good Food Embassy more visible, not just to those who invested in it, but to the whole student community. The relationship between my business and the university course has also made understanding the subject much easier. Converting theory into practice in the short-term can make a difference in the learning process, especially when the practice considered is running your own business.

Thanks to all the donors who kindly gave me and The Good Food Embassy the chance to keep improving and expanding.The 125 Fund gave me the confidence to keep believing in myself and to keep chasing my dreams. Thank you so much!

Moonisah attends the 25th Biennial Congress of the European Association for Cancer Research: her topic childhood obesity and the potential cancer risk.

My PhD project is about a disorder that affects over a third of the childhood population in the UK – obesity. Over the last three years I have worked immensely hard by collaborating with two NHS hospitals to uncover the potential cancerous effects of increased body fat in children. This year, I finally established a range of significant, compelling findings that I was able to disseminate on an international level at the prestigious 25th Biennial Congress of the European Association for Cancer Research: thanks to funding from The 125 Fund.

I was absolutely ecstatic when I found out I had received the funds. I was extremely excited that a financial barrier had been lifted and I could go abroad and network with leading researchers in my field. I do not come from a privileged background and so the funds really meant a lot to me – my parents were extremely proud as well.

My research has benefitted hugely from the exposure at the conference. My abstract was published in an open access journal and I have been able to share this work with our collaborators – strengthening our ties and considering what we could investigate next.

Zoe Power, Herbal Medicine with Foundation, 2019

Zoe’s stated aim was demanding to say the least! – “By the end of 2018 I would like my website to be up and running and I would like to have released at least three products to the market”. However with the award from the 125 Fund and consultancy mentoring she received she is well on the way and has achieved her first goal.

Naturally Untamed – 125 Fund

For the past year I have been working on starting my own company, making and selling natural herbal cosmetic products. I had already decided on a name (Naturally Untamed) and I was experimenting and coming up with new creations. Having to constantly research different creations meant that I was spending a lot of my student loan. Luckily I came across The 125 Fund- I applied and received funding for ingredients, trademarking and domain.

In addition to the funding, I received an email offering free consultancy in entrepreneurship from alumnus volunteer Dennis Lucan (BA Entrepreneurship, 2017). I quickly responded and within a week had my first meeting. I assumed it would be a one off meeting of useful advice, however Dennis spent hours listening to my ideas and began setting up an action plan. Each consultancy meeting became a milestone that I overcame and within a few months I had a registered trademark, my own website and a better understanding of the regulations of selling products in the UK. Four months on and I am Founder and CEO of my registered company Naturally Untamed Ltd and I have released my first product to the market, a Peppermint Lip Balm.

I honestly don’t know how I would have been able to achieve this if it wasn’t for The 125 Fund and those consultancy meetings. I would have spent the funding naively without taking some necessary steps in order start a business. In a short space of time I feel a lot more in control of the field that I am in and I can now see a clearer future in terms of my business. It has given me such motivation to study harder as I am putting my learning into action, and already kick-starting my career.

By the end of 2018 I would like my website to be up and running and I would like to have released at least three products to the market.

A huge thank you to the donors that have given generously to The 125 Fund. Thanks to you I have been able to kick start my career while studying at University; I have made my passion become a reality that I am now able to share it with others.

naturallyuntamed.co.uk

I received a grant from The 125 Fund to purchase a Wacom drawing tablet. My family supports my education with difficulty and I take care of my personal expenses through part-time jobs, therefore affording anything above that was out of question. Before having a drawing tablet, I would use a regular mouse to draw but it would take double the time and produce very untidy and low-quality results, even after putting in so much effort. I just wasn’t able to produce the kind of work I needed.

When I found out I had been awarded a grant from The 125 Fund I was in shock! Being an international student, it really felt like I am not alone or a stranger in this country and I can also get help like all other local students can. I come from a country where the government doesn’t provide any student funding. This is a great way to help international students who cannot receive any loans or student grants for their education support.

I plan on to work as a 2D or 3D animator in the film industry after my graduation. I am looking forward to creating a versatile show reel that displays a variety of animation skills. The funding helped me acquire the essential tools needed to develop and build my skills for the career ahead. It has also taught me a more professional way to work as an animator. I feel more confident in presenting my work and motivated to try out new techniques every day. It has also groomed my drawing skills as an Artist.

I am extremely grateful to receive these funds and would like to say thank you to the donors. Your generosity has really help me develop my skills further as an animator and benefit the most from my degree course, which I believe will make not just a one-time, but a lifetime difference.

A project funded by the Quintin Hogg Trust

Although the right of young people to have a voice in decisions affecting their lives has gained considerable recognition, this is often not meaningfully achieved in spite of the acknowledged importance of such participation.

A group of researchers at Westminster Law School undertook a research project to directly involve school students in order to encourage their engagement in this issue as well as their commitment to help meet this challenge. The project was funded by The Quintin Hogg Trust. The research project team was eager to support the students in trying to make a difference to the way in which the voice of young people is ascertained, acknowledged and addressed by society in decisions about their lives. We felt that, by involving 16/17 year old school students within a structured framework, where they were able to consider and articulate the areas of law and social policy that impact upon them, and which matter most to them in their everyday lives, we would have the opportunity to work together to provide an effective and worthwhile contribution to the policy debate in these areas

Please follow link to the full Briefing Paper

In 2017, as part of the celebrations for its 125th anniversary, the University of Westminster set up the 125 Fund – inviting alumni to donate to a fund that would then give individual students small grants to purchase study equipment, develop projects or aid with their professional development. To incentivise donations, we agreed to match-fund every pound donated, up to a total of £125,000. We were delighted to meet some of the students who benefited from this funding – receiving often small amounts that have made a huge difference to their study experience.

FAB FEST is an international event and competition run by the Faculty of Architecture and the Built Environment. Students from the University and guest teams from around the world create cardboard pavilions – which then play host to a range of activities and entertainment for students, children and adults. We agreed to help fund the participation of international students.

In 1896, the Lumière Brothers showed the first film in the UK. The location: the Grade II listed Regent Street Cinema – at the University of Westminster’s headquarters on 309 Regent Street. It remained a working cinema for many years but closed in 1980, becoming purely a lecture theatre. In 2012, the University began a project to restore this historic building. We were delighted to give £1 million towards the refurbishment of the Regent Street Cinema and in 2015 it reopened to the public and for film studies. This considerable capital donation enabled the completion of a flagship project which met our objects and those of the University.

In 2017, we gave a grant of to the Faculty of Media Art and Design enable the refurbishment of the photography studios used by students. The Faculty used the money to acquire high-end equipment for digital imaging and to expand its digital suite. The studios are now amongst the very best in the UK, whether in a university or the professional sphere, and provide an outstanding environment to learn in.

Doctoral research is integral to a University’s international reputation, and to its ability to retain ambitious staff. But paying for a PhD is costly, especially for those who have already undertaken four years of study – meaning talented students from lower income backgrounds too often have to put their dreams of research outside. In previous years QHT has funded PhDs as part of a range of projects but this year the Trust is sponsoring 22 PhD students over the next 3 years to undertake a wide range of studies across the University.

One of Quintin Hogg’s goals was to provide education for all. In funding the University of Westminster Outreach scholarships, we’re supporting that aim. The scholarships, worth up to £4,000 a year, are available to students who have taken part in activities that seek to engage the local community with University education: taster events, masterclasses and programmes such as the Westminster Skills Clubs. Spending time in these events benefits the community, but also enriches the individual student’s experience.

In 2017, we allocated money to help set up a student mentoring scheme across the University. Such schemes have demonstrated their value at other institutions, providing students with the targeted support and guidance they need. Our funding paid for some initial training for mentors and the development of information and promotion materials.